Your customers are asking ChatGPT, Gemini and Google's AI Overviews who to hire. Those answers name a handful of firms and skip everyone else. GEO is the work that gets you named instead of left out.
Be honest, is this you?
ChatGPT
What's on your mind today?
For a building survey in Surrey, most people go to an RICS-regulated practice. Well-regarded options include:
A search results page gives ten businesses a chance. An AI answer names two or three and moves on. That's a far harsher filter, and almost nobody in your industry is working on it yet. Getting in early is worth considerably more than getting in later.
What you get
Pages written as direct answers to the questions people actually ask, in the format an AI can lift and quote cleanly.
Schema markup that spells out who you are, what you do, where you work and what you charge, so nothing has to be guessed.
Your name, credentials and coverage saying the same thing everywhere. Contradictions are the fastest way to get left out.
Getting you mentioned on the directories, forums and industry sites these models actually read and trust.
We test the real prompts your customers use across ChatGPT, Gemini and AI Overviews, and track whether you're named.
Which prompts name you, which name a competitor instead, and what we're changing next month to fix it.
Google reviews
Common questions
Generative Engine Optimisation. It's the work that gets your business named inside AI-generated answers, the ones from ChatGPT, Gemini, Perplexity and Google's AI Overviews. Traditional SEO gets you a link in a list. GEO gets you cited in the answer itself, which is increasingly where the decision gets made.
It overlaps but it isn't the same. Both need authority and a technically sound site. GEO leans much harder on structured data, unambiguous facts about your business, direct answers to real questions, and mentions on the third-party sources these models trust. You can rank well in Google and still never get named by an AI.
They do different jobs. SEO wins the click from the search results. GEO wins the recommendation before a results page is ever shown. A growing share of buyers now ask an assistant first and never see the ten blue links at all, so strong rankings alone leave that group untouched.
Not control, no, and be wary of anyone who claims otherwise. What we can do is influence it: make the facts about you clear, consistent and machine-readable, get you cited on the sources these models draw from, and answer the questions they're being asked. That's what moves you from unmentioned to mentioned.
We build a list of the prompts your customers genuinely use, run them across the major assistants on a schedule, and record whether you're named, how you're described, and who's named instead. That becomes the scoreboard, alongside the referral traffic AI tools send to your site.
No. We work month to month, always. If it's not working, you can walk away.
We'll run your real prompts on the call and show you live.
Tell us where you're at and we'll tell you honestly what we'd do.
Book Your Free Strategy Call no lock-ins, no hard sell, just a chat