A 3-month SEO sprint and a minimal Google Ads budget, turning a word-of-mouth surveying business into one with its own pipeline of enquiries.
The situation
OBSURV had built a solid reputation the old-fashioned way, one recommendation at a time. The problem was visibility: enquiries arrived as a mix of website calls, agent referrals and friends-and-family word of mouth, with no real way to tell which was which. That makes it almost impossible to know what is actually bringing in work, let alone grow it on purpose.
Word of mouth is a great sign of quality, but it's not a growth plan. It caps out at the size of your existing network, and it gives you no lever to pull when things go quiet. A surveying business that ranks for its own service area builds a channel that keeps working even when referrals slow down.
What we did
Technical fixes and content built specifically around Newport-area survey searches, rather than a broad, unfocused location list.
A minimal, focused budget split by survey type, tightened month on month as the data came in.
A real enquiry log, so for the first time OBSURV can see exactly which enquiries came from the website.
The results
For the searches that matter in its own service area, OBSURV now ranks in the top 3.
74 real, named enquiries landed over the 3-month sprint, one a day, and 93% of them are for Level 2 or Level 3 surveys rather than one-off jobs.
I'm really happy with my choice to work with Connor and Tide Digital on my SEO and website projects. Connor's communication and commitment to making sure I'm happy with how things are going have been fantastic. I've already seen a boost in traffic to my website in a short amount of time. I'm looking forward to a long and successful partnership with Tide Digital.
30 minutes, no pitch deck, no hard sell.
30 minutes, no pitch deck, no hard sell.
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