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case study · online retail

A full online presence, built from scratch.

Website, SEO, Google Ads, Meta Ads and email marketing, all built and run for Creek Lifestyle's online store from the ground up.

Website buildSEOGoogle AdsMeta AdsEmail marketing
48x
Growth in monthly site sessions, from launch month to now
Page 1
Average Google ranking, up from page 3 at launch
5x
Growth in monthly online orders, comparing launch to August
5
Channels, one team: website, SEO, Google Ads, Meta Ads and email

The situation

A well-loved shop in Blakeney, with no online presence at all.

Creek Lifestyle was already a genuine local favourite, built on the physical shop and years of relationships in Blakeney. What it didn't have was a website, an online store, or any way for people outside the area to find or buy from it. The brief wasn't to fix something broken, it was to build an online presence from nothing, alongside the shop, not instead of it.

why it matters

A shop's footfall is capped by its location. An online store isn't. Building the site, the search presence and the ad channels together from day one meant Creek Lifestyle could start reaching people who will never walk past the shop, without changing anything about what makes the shop itself work.

What we did

A website built from nothing, then five channels run together.

The Creek Lifestyle team outside their Blakeney shop

Website

A full online store built from scratch, designed around the brand's existing look and the products people already loved in the shop.

SEO & content

Product and collection pages built to actually convert, backed up by blog content that brings in extra search traffic on top.

Google Ads, Meta Ads & email

Performance Max, Meta retargeting and Klaviyo email, run together rather than as separate, disconnected channels.

The results

From a standing start to a genuine online channel.

Monthly site sessions grew roughly 48 times over, from 91 in the launch month to 4,386 now. Average Google ranking moved from page 3 at launch to page 1, and has held there since.

August was the highest month yet for online orders, with product and collection pages doing the heavy lifting, backed up by blog content pulling in extra search traffic on top.

Google
R Richard King Creek Lifestyle Google
★★★★★

We have been working with Connor and his team for some 18 months now on 2 businesses, in both the B2B and B2C markets. Tide Digital manage our expectations, set realistic goals and then achieve them. It is a truly collaborative relationship whereby they tell us when we are not living up to our side of the bargain and Connor takes time to explain why the changes that are made have impact. We would recommend Tide Digital without hesitation.

hear it from richard

Two businesses, one 18-month relationship.

Richard King runs Creek Lifestyle and The Cotton Textile Company. In his own words, on camera, on what it's actually like working with us.

Creek Lifestyle video testimonial — YouTube Short, ID q3q5NLuRXCI. Same clip as the homepage; will play once live outside this preview sandbox.

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