If you want your business to rank higher in local search and attract more customers, optimising your Google Business Profile (GBP) is essential. Here are 11 expert tips to help you maximise your GBP for better visibility, engagement, and conversions.
1. Claim and Verify Your Google Business Profile
Before optimising, you need to claim and verify your business listing on Google Business Profile Manager. This ensures you have full control over your profile and can update important information.
2. Use Your Exact Business Name
Your business name should match the name used on your website, signage, and marketing materials. Avoid adding extra keywords, as Google may flag this as spammy.
3. Provide Complete and Accurate Business Information
Fill out all relevant details, including:
- Business category
- Address (or service area for mobile businesses)
- Phone number (ensure it matches your website and other listings)
- Business hours
- Website URL
4. Select the Right Business Categories
Choose the primary category that best describes your business. You can also add secondary categories to improve your chances of appearing for related searches.
5. Write a Compelling Business Description
Your business description should highlight your unique selling points, services, and location. Use relevant keywords naturally, but avoid keyword stuffing.
6. Upload High-Quality Photos and Videos
Google prioritises businesses with visuals. Upload:
- A clear profile photo (logo or storefront)
- A professional cover photo (interior or key product/service)
- Additional images showcasing your location, products, team, or services
- Short videos for better engagement
7. Encourage and Respond to Customer Reviews
Customer reviews boost trust and local rankings.
- Ask satisfied customers to leave a review
- Respond to all reviews (positive and negative) professionally
- Avoid fake or incentivised reviews, as Google may remove them
8. Add Your Products and Services
Showcase what your business offers by adding:
- Detailed services and product listings with descriptions and prices
- Images of your best-selling products or service areas
- A booking or inquiry link to encourage conversions
9. Post Regular Updates
Use Google Posts to share updates, promotions, events, and news. This keeps your profile active and engaging.
10. Monitor Google Business Insights
GBP Insights provides valuable data on:
- How customers find your business
- Where they view your listing (Google Search or Maps)
- Actions taken (calls, direction requests, website visits)
11. Ensure NAP Consistency Across All Platforms
Your Name, Address, and Phone number (NAP) must be identical across your website, social media, and local directories to boost credibility and search rankings.
Need Expert Help?
For professional Google Business Profile optimisation and local SEO services, visit Tide Digital.
By following these 11 expert tips, you can enhance your Google Business Profile and increase your chances of ranking higher in local searches, leading to more traffic, leads, and customers.
